It seems a couple versions ago someone decided at Apple that we never actually listen to audio podcasts anymore. No folks, that’s just not allowed. How uncouth. Don’t you know that since youtube we all watch videos. And podcasts are only ever video. I mean, come on, get with it.

So now when you’re in iTunes and go to mark a podcast feed to indicate you’ve listened to them all you’re greeted with the menu selection “Mark as Watched“.

Excuse me? Since when do you watch an audio podcast? Why doesn’t it say “Mark all as Listened”?

What happened to Apple finesse?

For years Apple prided itself on the little finishing touches that made us feel that things were just okay with the world. Often unseen things were simply just right, like dates changing format with column widths and context etc. But now it seems things just get changed on a whim.

Come on Cupertino. Don’t just settle for flashy wow innovation on new devices. Wow us with the finesse and continuity of thought and attention to detail we are used to.