Comments on: inverted relationship management http://dnwallace.com/blog/2007/08/28/inverted-relationship-management/ the blog of david n wallace Fri, 05 Dec 2008 09:29:46 +0000 http://wordpress.org/?v=2.6.2 By: Chris Brogan... http://dnwallace.com/blog/2007/08/28/inverted-relationship-management/#comment-26232 Chris Brogan... Tue, 28 Aug 2007 17:04:16 +0000 http://dnwallace.com/blog/2007/08/28/inverted-relationship-management/#comment-26232 There's this really really old study that says, "We do business with people like us." When I read about it, a magazine was using it to show why Linux adoption was low. Turns out business people LOOK and ACT like Microsoft, not Linux. This hit me like a ton of bricks. Before that, I'd have said physical appearance didn't matter a rat's ass. Now? I'm not so sure. Well, in the online space, this gets weird again. People who TALK and THINK like us get our business. Right? There’s this really really old study that says, “We do business with people like us.” When I read about it, a magazine was using it to show why Linux adoption was low. Turns out business people LOOK and ACT like Microsoft, not Linux. This hit me like a ton of bricks.

Before that, I’d have said physical appearance didn’t matter a rat’s ass. Now? I’m not so sure.

Well, in the online space, this gets weird again. People who TALK and THINK like us get our business. Right?

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