Okay, caught a glimpse of a link (of the web ‘hyper’ kind) that got my mind linking (of the cerebral kind) all these things together.
I’m gonna try and get them down before the latter (cerebral) ones give out on me. Follow the links (web) and try to keep up with my thoughts.
I wrote in my previous post about how the problem getting people with disabilities involved in a conversation in the CRC was generally an empowerment issue to partake (consume) in the opportunity:
Empowering a conversation based on Focused Intention
That post pointed to Lloyd’s blog about the CRC. Lloyd previously blogged about strategic commercial advantages in developing technology after chatting with Mark Bagshaw:
Strategic thinking in Technology Development
Mark Bagshaw, Director Accessibility for IBM Australia & New Zealand, has been on about the commercial untapped market that exists in people with a disability for ages:
Smart Thinking And Money
So, the Tourism people are getting wise:
Tourism for the disabled regarded as a new niche tourism market
Okay. Tourism issues from the proprietors’ angle is largely about access to a built environment and transport. These businesses recognise that their premises are their business – using it is the thing they sell – access to and in and around their premises by people, even if they have a disability, is a value proposition.
Now we just need the ‘wiseness’ to spread. Last week I drove past 3 different places that weren’t accessible to go to a place that was to buy a particular electrical item. I was having lunch too at that time, so neighbouring businesses serving food also missed out on my moola. More and more, I just bypass places who don’t want my money because they don’t bother to see me as a consumer, and I spend it somewhere that does.
I think the key reason why the Tourist people are starting to get it and others aren’t is that for those others they don’t see their premises as part of their business. They see their business as selling food, or selling car parts, or selling gadgets…not selling building space (which is basically what accomodation owners do, albeit on ashort term basis). To them, the building is just a thing in which to put the stuff they want to sell.
All businesses need to start seeing that their business isn’t about selling ‘stuff‘ at all, it’s about people. Then the people will be their focus and doing things to remove barriers to getting the people to their ‘stuff’ will be seen as a value proposition.
Markets are conversations? If I can’t access the seller to talk about what their selling we can’t have the conversation and I can’t ‘consume’. Market-gone…..to someone who will have the conversation with me!
See, it’s not just a virtual market we’re talking about.